Approach Quote by Bill Gates
“Software suppliers are trying to make their software packages more 'user-friendly'... Their best approach so far has been to take all the old brochures and stamp the words 'user-friendly' on the cover.”
About This Quote
Source Speech: Technology Conference, Bill Gates, 1998
Companies often label products as user‑friendly without improving actual usability, relying on marketing over genuine design.
In simple terms: Labels don’t guarantee ease of use.
Key Takeaway
Prioritize real usability over hype.
Themes
technology
marketing
design
Mood
critical
skeptical
Type
commentary
observation
When to use this quote
- software launch
- UX workshops
- product reviews
Key Concepts
usability
consumer expectations
product development
Questions to Reflect On
- What steps can ensure true user‑friendliness?
- How do you test usability effectively?
A Different Perspective
Marketing claims can mislead users if not backed by design changes.
