Happens Quote by Ben Horowitz
“When raising money, you want to look through the lens of 'What happens when things go wrong?'”
About This Quote
When fundraising, adopt a risk‑focused mindset, anticipating failures to build resilient strategies and protect investments.
In simple terms: Plan for failures when raising money.
Prepare for worst‑case scenarios.
Themes
Mood
Type
When to use this quote
- pitch decks
- venture capital
- business planning
Key Concepts
Questions to Reflect On
- What risks have you overlooked?
- How can you mitigate them without stifling growth?
It may foster excessive pessimism.