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Care Quote by Ben Horowitz

“We take care of the people, the products, and the profits—in that order.” It’s a simple saying, but it’s deep. “Taking care of the people” is the most difficult of the three by far and if you don’t do it, the other two won’t matter. Taking care of the people means that your company is a good place…” quote by Ben Horowitz
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““We take care of the people, the products, and the profits—in that order.” It’s a simple saying, but it’s deep. “Taking care of the people” is the most difficult of the three by far and if you don’t do it, the other two won’t matter. Taking care of the people means that your company is a good place to work.””

Ben Horowitz

About This Quote

Prioritizing employees’ well‑being creates a foundation for product quality and profitability; neglecting people undermines the other goals.

In simple terms: People first, then products, then profit.

Key Takeaway

Focus on employee satisfaction before other targets.

Themes

leadership culture profitability people‑first

Mood

inspirational pragmatic

Type

business leadership

When to use this quote

  • team meetings
  • performance reviews
  • company retreats
  • strategic planning

Key Concepts

human resources management organizational behavior stakeholder theory

Questions to Reflect On

  • What steps can you take to improve employee experience?
  • How does employee happiness translate to product quality?
A Different Perspective

If people are happy but products fail, profits suffer; if profit drives decisions, culture suffers.

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