Forecasting Quote by Barry Ritholtz
“Never forget this simple truism: Forecasting is marketing, plain and simple.”
About This Quote
Source Book: The Big Picture by Barry Ritholtz, 2021
Forecasting is essentially marketing, presenting predictions as appealing narratives.
In simple terms: Forecasting is marketing, plain and simple.
Treat forecasts as persuasive stories.
Themes
Mood
Type
When to use this quote
- business strategy
- investment decisions
- media reporting
Key Concepts
Questions to Reflect On
- How can we separate fact from promotional spin?
- What ethical responsibilities do forecasters have?
Marketing can obscure uncertainty.