Behavior Quote by B. J. Fogg
“Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”
About This Quote
Source Book: Persuasive Technology by B. J. Fogg, 2003
Simplifying tasks with technology makes desired behaviors easier, improving cost‑benefit and encouraging adoption.
In simple terms: Ease of use drives behavior change.
Key Takeaway
Design simple interfaces to boost desired actions.
Themes
design
behavior change
technology
Mood
practical
analytical
Type
design
behavioral
When to use this quote
- app onboarding
- habit formation
- workflow automation
Key Concepts
simplicity
cost‑benefit
user experience
Questions to Reflect On
- What complexity is essential for meaningful use?
- How can you balance simplicity with richness?
A Different Perspective
Over‑simplification can reduce user engagement or depth.
![“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.[x]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/889/nir-eyal-1258_art_the-art-and-science-of-usability-design_516510.jpg)
