Animated Quote by B. C. Forbes
“Employers, have you ever stopped to reckon what the goodwill of your workers is worth? ... In most large concerns it would be worth more in dollars and cents to have the goodwill of the working force than of those on the outside. It has been repeatedly demonstrated that the average working force is capable of increasing its production 25% or more whenever the workers fell so inclined. Workers animated by ill will cannot possibly give results equal to those of workers animated by goodwill. The tragic fact appears to be that a tremendous number of working forces are not so animated.”
About This Quote
Source Article: Forbes Magazine, 1920s
Employee goodwill is a valuable asset that can boost productivity far beyond monetary incentives.
In simple terms: Goodwill among workers greatly increases output.
Key Takeaway
Invest in employee goodwill.
Themes
productivity
employee morale
goodwill
economics
motivation
Mood
reflective
analytical
Type
business
leadership
When to use this quote
- manufacturing plants
- service industries
- corporate restructuring
- team building
Key Concepts
Human capital
organizational behavior
incentive theory
Questions to Reflect On
- What actions can increase employee goodwill?
- How to balance goodwill with financial constraints?
A Different Perspective
Goodwill may be hard to measure and sustain.
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