"When the worms are scarce, what does a……" — B. C. Forbes

"When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business."

B. C. Forbes

112 Quotes by B. C. Forbes

B. C. Forbes has 112 quotes on this site. A few more worth reading:

See all 112 quotes by B. C. Forbes »

More Advertising Quotes

This quote is filed under Advertising Quotes, one of 1,021 quotes in that category. Here are a few more:

See all 1,021 Advertising Quotes »