I love what I do. I really do. I don't find myself administering. I just like to work on clients. — Richard Edelman Copy Share Image
The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear. — Richard Edelman Fear Copy Share Image
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. — Richard Edelman Honor Copy Share Image
We do everything from community management to specific marketing promotions. — Richard Edelman Community Copy Share Image
Be smart about selecting your micro niches for communicating in the blogosphere. — Richard Edelman Copy Share Image
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. — Richard Edelman Fog Copy Share Image
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints. — Richard Edelman Creation Copy Share Image
Money is flowing out of traditional advertising into experiential, social, and sports. — Richard Edelman Advertising Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Advertising Copy Share Image
I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to… — Richard Edelman Black tie Copy Share Image
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed… — Richard Edelman Authentic Copy Share Image
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public. — Richard Edelman Copy Share Image
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of… — Richard Edelman Copy Share Image
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time… — Richard Edelman Business Copy Share Image
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover. — Richard Edelman Blog Copy Share Image
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and… — Richard Edelman Bias Copy Share Image
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to… — Richard Edelman Copy Share Image
Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and… — Richard Edelman Aspen Copy Share Image
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in… — Richard Edelman Digital media Copy Share Image
People go to work at Wall Street firms to make a lot of money. They may not love what they are doing,… — Richard Edelman Change Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport… — Richard Edelman Copy Share Image
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by… — Richard Edelman Communication Copy Share Image
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. — Richard Edelman Government Copy Share Image
I wake up every day, and the family fortune is on the line, and that's a good thing. — Richard Edelman Day Copy Share Image
The trust of the mass population can no longer be taken for granted. — Richard Edelman Copy Share Image
The tech industry should make bold commitments to address pressing societal issues. — Richard Edelman Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Consumer Copy Share Image
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers. — Richard Edelman Copy Share Image
It's urgent that companies tell their own stories on digital platforms. — Richard Edelman Digital Copy Share Image
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social… — Richard Edelman Copy Share Image
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father… — Richard Edelman Age Copy Share Image
When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to… — Richard Edelman Copy Share Image
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people… — Richard Edelman Advertising Copy Share Image
We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better… — Richard Edelman Action Copy Share Image
The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous… — Richard Edelman Copy Share Image
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being… — Richard Edelman Being Copy Share Image
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with… — Richard Edelman Authority Copy Share Image
We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being… — Richard Edelman Copy Share Image
It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A… — Richard Edelman Art Copy Share Image
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible. — Richard Edelman Debate Copy Share Image
