Consumer Quotes
A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is, and that shapes buying habits. Some observers note that women now drive most purchases, while others point out that companies are needed to create wealth and services. The tension between attraction and repulsion in consumer choices can feel like a constant inner conflict.
![“Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely…” quote by Naomi Wolf](https://sms4smile.com/quotes/i/137/naomi-wolf-1344_advertising_men-who-read-it-beauty-pornography-don-t_3112440.png)
