Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities. — Richard Edelman Copy Share Image
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's… — Richard Edelman Business Copy Share Image
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. — Richard Edelman Advertising Copy Share Image
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context. — Richard Edelman Facts Copy Share Image
Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art… — Richard Edelman Art Copy Share Image
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf… — Richard Edelman Business Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem.… — Richard Edelman Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense… — Richard Edelman Copy Share Image
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals. — Richard Edelman Business Copy Share Image
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of… — Richard Edelman Buying Copy Share Image
We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we… — Richard Edelman Being Copy Share Image
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus… — Richard Edelman Chicago Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements… — Richard Edelman Copy Share Image
I completely disagree with Arthur Brooks of the American Enterprise Institute on the need for dignity in the marketplace instead of the… — Richard Edelman Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to… — Richard Edelman Advertising Copy Share Image
In our family business, the Edelman children must earn their way - there were and will be no promises without performance and… — Richard Edelman Copy Share Image
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component,… — Richard Edelman Copy Share Image
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons… — Richard Edelman Authority Copy Share Image
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our… — Richard Edelman Copy Share Image
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the… — Richard Edelman Change Copy Share Image
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no… — Richard Edelman Assumptions Copy Share Image
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it… — Richard Edelman Copy Share Image
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their… — Richard Edelman Copy Share Image
