“Rapport demonstrates that you know the reader’s pain, that you understand his or her problems, and that you have some common experiences… — Ray Edwards Books Copy Share Image
“Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. Examples of a strongly-constructed Copy… — Ray Edwards Baby boom Copy Share Image
“Religion is what others would have you believe, faith is what you believe in yourself.” — Ray Edwards Believe in yourself Copy Share Image
