““Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. Examples of a strongly-constructed Copy Thesis: • Any PARENT can IMPROVE THEIR CHILD’S BEHAVIOR by using YOUR BEST KID NOW, because IT MAKES GOOD BEHAVIOR AUTOMATIC. • Any BABY BOOMER can BUILD A BUSINESS FROM HOME by using THE PROFIT FROM WHAT YOU ALREADY KNOW COURSE, because it SHOWS YOU HOW TO TURN YOUR KNOWLEDGE INTO PROFITS. •””