Michael Bierut

I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why…

— Michael Bierut

If you ask people in the US what logos they like and recognise, they'll name Target or Nike.

— Michael Bierut

I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and…

— Michael Bierut

Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way,…

— Michael Bierut

A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same…

— Michael Bierut

Graphic design is the fiction that anticipates the fact.

— Michael Bierut

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

— Michael Bierut

I think that you could design a terrible logo for a good company with great people and they could build it into…

— Michael Bierut

I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.

— Michael Bierut

In the US you have New York, San Francisco, Los Angeles, Boston, Miami and dozens of other cities; a few of them…

— Michael Bierut

When it comes to working on identities, a lot of the time I find myself working with a company that has been…

— Michael Bierut

It was 4 or 5 years into my first design job before the idea of doing graphic design on computers started taking…

— Michael Bierut

I grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called…

— Michael Bierut