Chip Heath

You've got a good idea, how do you make it stick?

— Chip Heath

“What have you failed at this week?”

— Chip Heath

“We are fighting a war on load times.”

— Chip Heath

“What would you do if you knew you would not live until 40?”

— Chip Heath

What’s working, and how can we do more of it?

— Chip Heath

What looks like a people problem is often a situation problem.

— Chip Heath

What looks like resistance is often a lack of clarity.

— Chip Heath

This is the biggest problem in analytics today.

— Chip Heath

“Any time in life you’re tempted to think, ‘Should I do this OR that?’ instead, ask yourself, ‘Is there a way I…

— Chip Heath

“the fourth villain of decision making is overconfidence. People think they know more than they do about how the future will unfold.”

— Chip Heath

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

— Chip Heath

“Compromise is like the old joke, “A camel is a horse made by a committee.”

— Chip Heath

“Know what your listeners care about, so you can tailor your communication to them.”

— Chip Heath

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

— Chip Heath

“people don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures.”

— Chip Heath

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

— Chip Heath

“Peter Bregman, a productivity guru and blogger for the Harvard Business Review, recommends a simple trick for dodging this fate. He advises…

— Chip Heath

“If you want to be part of a group that bonds like cement, take on a really demanding task that’s deeply meaningful.…

— Chip Heath

“The massive scale of Walmart—its $444 billion revenue in 2012 amounts to $64 for every person on earth—inspires a complicated mixture of…

— Chip Heath

“Any time in life you’re tempted to think, ‘Should I do this OR that?’ instead, ask yourself, ‘Is there a way I…

— Chip Heath

“Psychologists have identified two contrasting mindsets that affect our motivation and our receptiveness to new opportunities: a “prevention focus,” which orients us…

— Chip Heath

“Roy Baumeister draws an analogy to driving—in our cars, we may spend 95% of our time going straight, but it’s the turns…

— Chip Heath

“You can’t appreciate the solution until you appreciate the problem. So when we talk about “tripping over the truth,” we mean the…

— Chip Heath

“The psychologists Amos Tversky and Eldar Shafir offered college students a five-dollar reward for filling out a survey. When given a five-day…

— Chip Heath

“Putting a number in a day-to-day context is critical. For instance, years ago, Cisco Systems was contemplating whether to install a wireless…

— Chip Heath

“Close your eyes. Call up the face of someone still alive who years ago did something or said something that changed your…

— Chip Heath

“What you don’t need to do is anticipate every turn in the road between today and the destination. It’s not that plotting…

— Chip Heath

“LET’S SUM UP WHERE we are. If you think about a normal decision process, it usually proceeds in four steps: • You…

— Chip Heath

“First, there’s what we called the emotional side. It’s the part of you that is instinctive, that feels pain and pleasure. Second,…

— Chip Heath

“Our relationships are stronger when we perceive that our partners are responsive to us. (The term used frequently is “perceived partner responsiveness.”)…

— Chip Heath

“Direct the Rider. What looks like resistance is often a lack of clarity. So provide crystal-clear direction. (Think 1% milk.) Motivate the…

— Chip Heath

“As recounted in his book It’s Your Ship, one of Captain Abrashoff’s first moves was to interview every one of the 310…

— Chip Heath

“Seeking a compelling example of the company’s poor purchasing habits, Stegner assigned a summer student intern to investigate a single item—work gloves,…

— Chip Heath

“In his memoir White House Years, he discusses a classic bureaucratic trick that was played on President Richard Nixon, who was considering…

— Chip Heath

“Regrets of the Dying.” She shared the five most common regrets of the people she had come to know: 1. I wish I’d…

— Chip Heath

“Here’s why this matters for change: When people try to change things, they’re usually tinkering with behaviors that have become automatic, and…

— Chip Heath

“A classic study by Columbia’s Sheena Iyengar and Mark Lepper monitored the behavior of consumers in a grocery store. One day, the…

— Chip Heath

“CHAPTER THREE IN ONE PAGE Multitrack     1. Multitracking = considering more than one option simultaneously.     •  The naming firm Lexicon widens its options…

— Chip Heath

“The bigger the change you’re suggesting, the more it will sap people’s self-control. And when people exhaust their self-control, what they’re exhausting…

— Chip Heath

“What was your first day like at your current (or most recent) job? Is it fair to say that it was not…

— Chip Heath