“An expert is simply someone who has more experience than you.” — Chip Heath Experience Copy Share Image
“To ooch is to construct small experiments to test one’s hypothesis.” — Chip Heath Experiments Copy Share Image
Just look for a strong beginning and a strong ending and get moving. — Chip Heath Get moving Copy Share Image
“What did you guys fail at this week?” “If we had nothing to tell him, he’d be disappointed,” Blakely said.” — Chip Heath Failure Copy Share Image
Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil. — Chip Heath Change Copy Share Image
“If you’ve got to teach an idea to a room full of people, and you aren’t certain what they know, concreteness is… — Chip Heath Copy Share Image
“(We cut back on expenses today to yield a better balance sheet next year. We avoid ice cream today for a better… — Chip Heath Ice cream Copy Share Image
“Because day-to-day change is gradual, even imperceptible, it’s hard to know when to jump. Tripwires tell you when to jump.” — Chip Heath Change Copy Share Image
“the first surprise about change: What looks like a people problem is often a situation problem.” — Chip Heath Change Copy Share Image
“There’s nine times more to gain by elevating positive customers than by eliminating negative ones.” — Chip Heath Copy Share Image
“Why did they quit so easily? The answer may surprise you: They ran out of self-control.” — Chip Heath Copy Share Image
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But… — Chip Heath Choices Copy Share Image
“One study of corporate mergers and acquisitions—some of the highest-stakes decisions executives make—showed that 83% failed to create any value for shareholders.” — Chip Heath Education Copy Share Image
“One rule of thumb is to keep searching for options until you fall in love at least twice. If you’ve only identified… — Chip Heath Fall in love Copy Share Image
“What if we started every decision by asking some simple questions: What are we giving up by making this choice? What else… — Chip Heath Choice Copy Share Image
“Make it concrete: Look back over your schedule for the past week and ask yourself, What, specifically, would I have given up… — Chip Heath Copy Share Image
“What happened here is decision paralysis. More options, even good ones, can freeze us and make us retreat to the default plan,… — Chip Heath Choice Copy Share Image
“Sarasvathy, the professor, found that this preference for testing, rather than planning, was one of the most striking differences between entrepreneurs and… — Chip Heath Business Copy Share Image
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by… — Chip Heath Copy Share Image
“ASSUMING POSITIVE INTENT AND keeping a marriage diary are two examples of what psychologists call “considering the opposite.” I think my spouse… — Chip Heath Marriage Copy Share Image
“psychologist Gary Klein, inspired by this research, devised a method for testing decisions that he calls the “premortem.” A postmortem analysis begins… — Chip Heath Death Copy Share Image
“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors,… — Chip Heath Courage Copy Share Image
“Solutions-focused therapists believe that there are exceptions to every problem and that those exceptions, once identified, can be carefully analyzed, like the… — Chip Heath Eye contact Copy Share Image
“This brings us to the third villain of decision making: short-term emotion. When we’ve got a difficult decision to make, our feelings… — Chip Heath Copy Share Image
“That’s why the initial slowness of bargaining may be offset by a critical advantage: It speeds up implementation. The superintendent can make… — Chip Heath Copy Share Image
“British Medical Journal asked its readers to vote on the most important medical milestone that had occurred since 1840, when the BMJ… — Chip Heath Books Copy Share Image
“Say your husband wants to start a business creating topiary sculptures for clients. You think the idea is bonkers, but you admire… — Chip Heath Business Copy Share Image
“Peter Drucker challenged executives to capitalize on “unexpected success.” He wrote: When a new venture does succeed, more often than not it… — Chip Heath Customer Copy Share Image
“In 1985, an ABC News poll showed that 60 percent of parents worried that their children might be victimized. To this day,… — Chip Heath Bad people Copy Share Image
When people know the desired destination, they’re free to improvise, as needed, in arriving there. — Chip Heath Copy Share Image
“If you want your ideas to be stickier, you’ve got to break someone’s guessing machine and then fix it.” — Chip Heath Computers Copy Share Image
“Without clear priorities to draw on, the decision will be made idiosyncratically, depending on the employee’s mood at the moment.” — Chip Heath Decision making Copy Share Image
“companies often emphasize features when they should be emphasizing benefits.” — Chip Heath Copy Share Image
“Knowledge does not change behavior,” he said. “We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.” — Chip Heath Habits Copy Share Image
“One of the worst things about knowing a lot, or having access to a lot of information, is that we’re tempted to… — Chip Heath Copy Share Image
“To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story.” — Chip Heath Creativity Copy Share Image
