Alexey Brodovitch

Astonish me! (Instruction to photographers)

— Alexey Brodovitch

There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should…

— Alexey Brodovitch

What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a…

— Alexey Brodovitch

Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the…

— Alexey Brodovitch

Imitation is the greatest danger of the young [artist].

— Alexey Brodovitch

It is the photographer's decision at the two levels of seeing the picture - when it is shot and when it is…

— Alexey Brodovitch

It is the end result that counts.

— Alexey Brodovitch

What is good today may be a cliche tomorrow.

— Alexey Brodovitch

It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a…

— Alexey Brodovitch

The personality and style of a photographer usually limits the type of subject with which he deals best. For example Cartier-Bresson is…

— Alexey Brodovitch

Photographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's…

— Alexey Brodovitch

When I say that a good picture has surprise quality or shock appeal, I do not mean that it is a loud…

— Alexey Brodovitch

It is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do…

— Alexey Brodovitch

The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view…

— Alexey Brodovitch

The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who…

— Alexey Brodovitch

If you see something you have seen before, don't click the shutter.

— Alexey Brodovitch

The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored.…

— Alexey Brodovitch

When the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time…

— Alexey Brodovitch

Outstanding past work in photography, and in fact in all the arts, is very important to today's photographers. But it should be…

— Alexey Brodovitch

If you know yourself, you are doomed.

— Alexey Brodovitch

The best way to achieve surprise quality is by avoiding cliches.

— Alexey Brodovitch