Attention Quote by Alexey Brodovitch
“Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.”
About This Quote
Source Book: Design of Photographs, Alexey Brodovitch, 1950
Surprise in visual art arises from unexpected relationships, human interest, or fresh perspectives on ordinary subjects.
In simple terms: Surprise comes from new angles or hidden details.
Key Takeaway
Seek novel viewpoints to create impact.
Themes
creativity
visual perception
design
surprise
Mood
inspired
curious
Type
artistic
educational
When to use this quote
- photography
- advertising
- graphic design
- museum curation
Key Concepts
Gestalt principles
human interest
novelty
Questions to Reflect On
- How can you reframe everyday objects to intrigue viewers?
- What emotional response does surprise evoke?
A Different Perspective
May rely heavily on subjective taste, limiting universal appeal.
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