Advertisements Quote by Arnold Aronson
“Whereas Absurdism in Europe seemed a logical, almost inevitable response to the irrationality of war, the analogous elements that surfaced in American drama seemed more a response to a materialist society run amok. The American-style Absurdism seemed to spring full-blown out of television advertisements and situation comedies, which had become new myth-making machines.”
About This Quote
Source Essay: The Absurd in American Drama, 1970
American absurdism reflects consumer culture, turning TV ads and sitcoms into modern myths that expose societal contradictions.
In simple terms: Media creates new myths that highlight absurdity.
Key Takeaway
Question media narratives critically.
Themes
absurdism
media critique
culture
materialism
Mood
critical
analytical
Type
philosophical
observational
When to use this quote
- advertising analysis
- theatre production
- media literacy workshops
Key Concepts
mythmaking
satire
social commentary
Questions to Reflect On
- How does commercial media shape our worldview?
- What absurd truths emerge from everyday advertising?
A Different Perspective
Absurdism can be dismissed as mere comedy.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
