Advice Quote by Anonymous
“You're not supposed to give people what they want, you give them what they don't know they want yet.”
About This Quote
Source Interview: Business Magazine, 2018
True innovation anticipates needs before customers realize them.
In simple terms: Predict unmet needs.
Innovate ahead of demand.
Themes
Mood
Type
When to use this quote
- product development
- trend analysis
- entrepreneurship
Key Concepts
Questions to Reflect On
- How can you test hidden desires?
- What risks arise from speculation?
Predicting needs can fail.