““Though their salaries are above average even in Shanghai—which had China’s third-highest annual urban disposable income per person in 2012 at 40,000 yuan—the cost of appearing successful is stratospheric. A fancy flat and a cool car are well beyond their reach. They are wage slaves who cannot hope to be gao fu shuai—tall, rich and handsome—and marry a woman who is bai fu mei—fair-skinned, rich and beautiful.””