Apology Quote by Andy Andrews
“If one makes a mistake, then an apology is usually sufficient to get things back on an even keel. However-and this is a big ‘however’- most people do not ever know why their apology did not seem to have any effect. It is simply that they did not make a mistake; they made a choice…and never understood the difference between the two.”
About This Quote
Apologies work only when they address a genuine error; if the issue stems from a deliberate choice, an apology alone cannot repair trust.
In simple terms: Apology fixes mistakes, not choices.
Acknowledge the choice, not just the mistake.
Themes
Mood
Type
When to use this quote
- personal relationships
- workplace conflicts
- customer service
- leadership decisions
Key Concepts
Questions to Reflect On
- Did you truly err or merely choose?
- How can you demonstrate change beyond words?
If the underlying issue is a choice, an apology may be seen as insincere.