Team Quote by Andrew Hunt
““There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.””
About This Quote
Source Book: The Pragmatic Programmer, 1999
Advocates creating a memorable, quirky project name to foster team cohesion and external recognition.
In simple terms: Naming a project gives it identity and helps communication.
Key Takeaway
Give your project a distinctive name.
Themes
teamwork
branding
communication
Mood
practical
strategic
Type
advice
inspirational
When to use this quote
- software development
- marketing campaigns
- team building
Key Concepts
identity
psychology of naming
Questions to Reflect On
- How could a name improve your project’s visibility?
- What risks exist in an off‑the‑wall name?
A Different Perspective
A forced name may feel forced; may not resonate with all stakeholders.
