Answer Quote by Amory Lovins
“If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.”
About This Quote
Source Speech: Design Thinking Talk, 2005
Asking the correct question is crucial; the right answer then follows naturally.
In simple terms: Right questions lead to clear answers.
Key Takeaway
Focus on framing the problem.
Themes
design
problem solving
critical thinking
Mood
curious
analytical
Type
advisory
insightful
When to use this quote
- product development
- strategic planning
- research
- team brainstorming
Key Concepts
question framing
clarity
innovation
Questions to Reflect On
- What assumptions are you making?
- How can you reframe the issue?
A Different Perspective
If the problem is ill‑defined, even a good answer may miss the mark.
