Fire Quote by Amory Lovins

Prominent exploration experts have recently predicted that total world production of liquid oil will peak by about the end of this decade-or a few…

— Amory Lovins

“Contrary to some recent reports, electrification won’t be constrained by critical materials (see The Rare-Earth Conundrum sidebar); rather, they’re vibrant business opportunities to displace…

— Amory Lovins

In the model that we grew up with, governments rule physical territory in which national economies function, and strong economies support hegemonic military power.…

— Amory Lovins

I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with…

— Amory Lovins

“Some automakers already sell autos with carbon-fiber composite parts or powered by electric motors. As we’ll see next, these innovations are about to converge,…

— Amory Lovins

Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold…

— Amory Lovins

I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we…

— Amory Lovins

Today we have a temporary aberration called "industrial capitalism" which is inadvertently liquidating its two most important sources of capital, the natural world and…

— Amory Lovins

Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct,…

— Amory Lovins

I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.

— Amory Lovins

I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.

— Amory Lovins

The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics…

— Amory Lovins