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Assets Quote by Alvan Macauley

“The conception of perfect service is constantly expanding and must be handled by broad and liberal minded men who put equity and fairness above gain-who put a proper valuation upon a satisfied customer as an asset running into the thousands of dollars, and who love a job thoroughly well done and…” quote by Alvan Macauley
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“The conception of perfect service is constantly expanding and must be handled by broad and liberal minded men who put equity and fairness above gain-who put a proper valuation upon a satisfied customer as an asset running into the thousands of dollars, and who love a job thoroughly well done and get a kick out of doing it.”

Alvan Macauley

About This Quote

Source Business Manifesto: Service Excellence, 2015

Perfect service evolves; equity and fairness should guide valuing customers as assets.

In simple terms: Service should be fair and customer‑focused.

Key Takeaway

Prioritize equity in service.

Themes

service equity fairness

Mood

ethical ambitious

Type

business philosophical

When to use this quote

  • customer service
  • leadership
  • policy development

Key Concepts

customer valuation ethical business quality focus

Questions to Reflect On

  • How can equity be measured in service?
  • What incentives promote fair treatment?
A Different Perspective

Profit motives can conflict with fairness.

2.6 out of 5 (8 ratings)

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