Assets Quote by Alvan Macauley
“The conception of perfect service is constantly expanding and must be handled by broad and liberal minded men who put equity and fairness above gain-who put a proper valuation upon a satisfied customer as an asset running into the thousands of dollars, and who love a job thoroughly well done and get a kick out of doing it.”
About This Quote
Source Business Manifesto: Service Excellence, 2015
Perfect service evolves; equity and fairness should guide valuing customers as assets.
In simple terms: Service should be fair and customer‑focused.
Prioritize equity in service.
Themes
Mood
Type
When to use this quote
- customer service
- leadership
- policy development
Key Concepts
Questions to Reflect On
- How can equity be measured in service?
- What incentives promote fair treatment?
Profit motives can conflict with fairness.