Authenticity Quote by Alissa Quart

What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in…

— Elaine Welteroth

Teenage boys cannot be trusted. Their intentions are not pure.

— Rachel Cohn

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they…

— Paul M Rand

Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

— Nancy Lublin

“Consistency matters. You must learn that giving people a consistent high-quality product is of importance, like building trust across your brand. This build relational…

— Nicole Dominique Le Maire

Users who continually find value in a product are more likely to tell their friends about it.

— Nir Eyal

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be…

— Jeff Chapman

It's important to make teens realize the influence they have over others.

— Jay Asher

A brand is simply trust.

— Steve Jobs

Young people are craving something real, craving authenticity.

— Elaine Welteroth

The polling of Internet users shows that friends recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped.…

— Yuri Milner

90% trust peers on social networks (even strangers); only 15-18% trust brands.

— Danny Brown