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Common Quote by Alfred North Whitehead

“Now in creative thought common sense is a bad master. Its sole criterion for judgement is that the new ideas shall look like the old ones. In other words it can only work by suppressing originality.” quote by Alfred North Whitehead
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“Now in creative thought common sense is a bad master. Its sole criterion for judgement is that the new ideas shall look like the old ones. In other words it can only work by suppressing originality.”

Alfred North Whitehead

About This Quote

Source Book: Process and Reality, 1929

Creative thought is hindered when common sense demands new ideas mimic old ones, stifling originality.

In simple terms: Common sense can suppress originality.

Key Takeaway

Question conventional standards.

Themes

creativity originality conformity

Mood

reflective critical

Type

philosophical inspirational

When to use this quote

  • artistic brainstorming
  • scientific research
  • entrepreneurial ventures

Key Concepts

process philosophy innovation cognitive bias

Questions to Reflect On

  • How can we balance intuition with novelty?
  • When is tradition valuable?
A Different Perspective

Common sense can sometimes protect against reckless ideas.

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