Affect Quote by Alfred Hermida
““Emotions play a vital part in the social transmission of news and information. Interest, happiness, disgust, surprise, sadness, anger, fear and contempt affect how some stories catch on and travel far wider than others.””
About This Quote
Source Article: Media and Emotions, 2015
Emotions shape how news spreads, making some stories go viral while others fade.
In simple terms: Feelings drive news sharing.
Consider emotional impact when creating content.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- public health alerts
- social media posts
Key Concepts
Questions to Reflect On
- How do you ensure factual accuracy amid emotional appeal?
- What emotions make you share news?
Emotions can be manipulated, leading to misinformation.