Care Quote by Alejandro Gonzalez Inarritu
“In the creative process, my ego has always been a huge tyrant ... a dictator and kind of rude and very misleading, because sometimes when I'm doing something, I say, "This is great! This is fantastic! Very genius!" And 20 minutes later, I feel like a dead jellyfish. "You are a stupid a**hole. This is a piece of sh*t. Nobody will care about it."”
About This Quote
Source Interview: The Creative Process, Alejandro González Iñárritu, 2015
The ego can amplify praise and then harshly criticize, creating emotional volatility that hinders consistent creativity.
In simple terms: Ego swings between praise and self‑criticism, disrupting work.
Recognize ego’s voice and separate it from true assessment.
Themes
Mood
Type
When to use this quote
- writing
- film directing
- personal journaling
- creative brainstorming
Key Concepts
Questions to Reflect On
- How can you pause the ego’s negative self‑talk?
- What practices keep you grounded during creative highs?
Ego’s harsh judgments can become entrenched, leading to paralysis.