Roughly speaking, any man with energy and enthusiasm ought…
“Roughly speaking, any man with energy and enthusiasm ought to be able to bring at least a dozen others round to his opinion in the course of a year no matter how absurd that opinion might be. We see every day in politics, in business, in social life, large masses of people brought to embrace the most revolutionary ideas, sometimes within a few days. It is all a question of getting hold of them in the right way and working on their weak points.”
About This Quote
The quote suggests that charismatic persuasion can rally many to even absurd ideas, emphasizing the power of enthusiasm and strategic influence.
In simple terms: Enthusiastic, charismatic leaders can convince many people to follow even strange ideas.
Use ethical persuasion, not manipulation.
Themes
Mood
Type
When to use this quote
- political campaigns
- marketing
- social movements
Key Concepts
Questions to Reflect On
- How can we discern genuine ideas from manipulative rhetoric?
- What safeguards protect against mass persuasion?
Persuasion can be used for harmful manipulation.