Around the world Quote by Alber Elbaz
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
About This Quote
Source Interview: Business of Fashion interview, 2015
A high‑fashion designer partnered with a mass‑market retailer to bring luxury aesthetics to a broader audience while maintaining brand philosophy.
In simple terms: Designer and retailer teamed up to make luxury accessible.
Key Takeaway
Blend luxury design with mass‑market reach.
Themes
fashion
collaboration
luxury
accessibility
brand philosophy
Mood
optimistic
strategic
inspirational
Type
business
fashion
collaborative
When to use this quote
- launch of a limited‑edition collection
- global retail strategy
- consumer perception of luxury
Key Concepts
design democratization
market expansion
brand synergy
Questions to Reflect On
- How can luxury maintain its identity in mass markets?
- What compromises are acceptable for broader reach?
A Different Perspective
Risk of diluting brand exclusivity and consumer expectations.
