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Kindness Quote by Al Neuharth

“Be as nice as possible and as nasty as necessary.” quote by Al Neuharth
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“Be as nice as possible and as nasty as necessary.”

Al Neuharth

About This Quote

Source Speech: Editorial on Thomas, New York Times, 1975

Advocates balancing kindness with firmness when needed to protect principles or outcomes.

In simple terms: Be kind but firm when required.

Key Takeaway

Apply compassion, then enforce boundaries.

Themes

leadership ethics communication

Mood

determined balanced

Type

advisory motivational

When to use this quote

  • team meetings
  • customer service
  • negotiations
  • conflict resolution

Key Concepts

assertiveness empathy boundary setting

Questions to Reflect On

  • When have you needed to be firm?
  • How do you maintain respect while being strict?
A Different Perspective

Overemphasis on niceness can undermine authority.

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