Addictive Quote by Adam Alter
““A behavior is addictive only if the rewards it brings now are eventually””
About This Quote
Source Book: Irresistible: The Rise of Addictive Technology, 2017
Addiction forms when immediate rewards fade, leaving a lingering desire for the experience.
In simple terms: Addiction needs short‑term rewards that disappear.
Seek lasting fulfillment over fleeting highs.
Themes
Mood
Type
When to use this quote
- social media use
- gamified apps
- habit formation
Key Concepts
Questions to Reflect On
- What rewards in your life are fleeting?
- How can you replace them with sustainable value?
Not all behaviors with short rewards become addictive.