The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at. — Raymond Loewy Copy Share Image
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional. — Raymond Loewy Copy Share Image
I can claim to have made the daily life of the 20th Century more beautiful. — Raymond Loewy Copy Share Image
Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper… — Raymond Loewy Copy Share Image
Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans. — Raymond Loewy Copy Share Image
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' — Raymond Loewy Copy Share Image
Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic. — Raymond Loewy Copy Share Image
The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as… — Raymond Loewy Copy Share Image
The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure… — Raymond Loewy Copy Share Image
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it… — Raymond Loewy Copy Share Image
Between two products equal in price, function and quality, the one with the most attractive exterior will win. — Raymond Loewy Copy Share Image
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. — Raymond Loewy Copy Share Image
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather… — Raymond Loewy Copy Share Image
