I think people love having a person behind a brand who lives it. The idea of storytelling is really important. — Aerin Lauder Copy Share Image
Looking feminine is important to me. My personal style is fairly traditional. I was definitely influenced by my mother, who always looks elegant, and by Estee's classic style; she was always in Givenchy or Ungaro. — Aerin Lauder Copy Share Image
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard… — Aerin Lauder Copy Share Image
I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's… — Aerin Lauder Copy Share Image
You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product;… — Aerin Lauder Copy Share Image
When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our… — Aerin Lauder Copy Share Image
I love market research because you really have an idea of what your consumers are looking for. — Aerin Lauder Copy Share Image
I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes… — Aerin Lauder Copy Share Image
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe… — Aerin Lauder Copy Share Image
I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are… — Aerin Lauder Copy Share Image
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for… — Aerin Lauder Copy Share Image
![“I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.” quote by Aerin Lauder](https://sms4smile.com/quotes/img-quotes/650/aerin-lauder-13050_catastrophe_i-think-it-s-so-much-fun-to-create-a-spa_420873.jpg)
![“People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.” quote by Aerin Lauder](https://sms4smile.com/quotes/img-quotes/26e/aerin-lauder-13050_buying_people-love-buying-into-a-lifestyle-and_594079.jpg)