“He had the marketing department organize tests, running commercials in only the Minneapolis and Portland media markets and measuring whether they generated an uptick in local purchases. They did—but, Bezos concluded, not enough to justify the investment.12 “It was pretty… — Brad Stone Copy Share Image
“There was little science to Amazon’s earliest distribution methods. The company held no inventory itself at first. When a customer bought a book, Amazon… — Brad Stone Copy Share Image
“They agreed on five core values and wrote them down on a whiteboard in a conference room: customer obsession, frugality, bias for action, ownership,… — Brad Stone Copy Share Image
“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British… — Brad Stone Copy Share Image
“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon, one of… — Brad Stone Copy Share Image
“Look, you should wake up worried, terrified every morning,” he told his employees. “But don’t be worried about our competitors because they ` re… — Brad Stone Copy Share Image
“Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary, and throughout… — Brad Stone Copy Share Image
We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world… — Brad Stone Copy Share Image
“The production philosophy pioneered by Toyota calls for a focus on those activities that create value for the customer and the systematic eradication of… — Brad Stone Copy Share Image
“Apple’s founder reportedly fired employees in the elevator and screamed at underperforming executives. Perhaps there is something endemic in the fast-paced technology business that… — Brad Stone Copy Share Image
“Just as Clayton Christensen had predicted in The Innovator’s Dilemma, technological innovation caused wrenching pain to the company and the broader industry” — Brad Stone Copy Share Image
“Eric Benson took about two weeks to construct a preliminary version that grouped together customers who had similar purchasing histories and then found books… — Brad Stone Copy Share Image
