Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying… — Philip Kotler Copy Share Image
I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to… — Marc Randolph Copy Share Image
Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the… — John L. Flannery Copy Share Image