Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. — Hartmut Esslinger Copy Share Image
Today is what's thought about long ago. Now today we have to project, think, experiment, prototype the future. — Hartmut Esslinger Copy Share Image
In Europe you learn not to fail, and in America you fail to learn. You need failure. — Hartmut Esslinger Copy Share Image
Good design should reflect a sense of human history-some aspect of where we've come from. — Hartmut Esslinger Copy Share Image
Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become… — Hartmut Esslinger Copy Share Image
The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not… — Hartmut Esslinger Copy Share Image
