Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. — Jay Chiat Copy Share Image
One is that that's the way we started and we thought there would be more value and less confusion if the business model was… — Jay Chiat Copy Share Image
In the '20s they were telling us wed all have our own private plane and take vacations to the moon. — Jay Chiat Copy Share Image
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy… — Jay Chiat Copy Share Image
You come to work because the office is a resource: The office is a place where you can meet with other people, and the… — Jay Chiat Copy Share Image
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products. — Jay Chiat Copy Share Image
If you can't be bothered to work on Saturday, don't bother to come in on Sunday. — Jay Chiat Copy Share Image
Sometimes the most important job advertising can do, is to clarify the obvious. — Jay Chiat Copy Share Image
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for… — Jay Chiat Copy Share Image
The intellectual architecture means focusing on doing great work instead of focusing on agency politics. — Jay Chiat Copy Share Image
The team architecture means setting up an organization that helps people produce that great work in teams. — Jay Chiat Copy Share Image
It's hard to build a brand, competitively, and tell people what you do as well. — Jay Chiat Copy Share Image
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what… — Jay Chiat Copy Share Image
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded… — Jay Chiat Copy Share Image
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money… — Jay Chiat Copy Share Image
