But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will… — Jay Chiat Copy Share Image
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to… — Jay Chiat Copy Share Image
I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so.… — Jay Chiat Copy Share Image
One is that that's the way we started and we thought there would be more value and less confusion if the business model was… — Jay Chiat Copy Share Image
In the '20s they were telling us wed all have our own private plane and take vacations to the moon. — Jay Chiat Copy Share Image
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy… — Jay Chiat Copy Share Image
You come to work because the office is a resource: The office is a place where you can meet with other people, and the… — Jay Chiat Copy Share Image
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products. — Jay Chiat Copy Share Image
If you can't be bothered to work on Saturday, don't bother to come in on Sunday. — Jay Chiat Copy Share Image
Sometimes the most important job advertising can do, is to clarify the obvious. — Jay Chiat Copy Share Image
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for… — Jay Chiat Copy Share Image
The intellectual architecture means focusing on doing great work instead of focusing on agency politics. — Jay Chiat Copy Share Image
The team architecture means setting up an organization that helps people produce that great work in teams. — Jay Chiat Copy Share Image
It's hard to build a brand, competitively, and tell people what you do as well. — Jay Chiat Copy Share Image
