“If TiVo had interviewed customers about how they program their VCRs, they might have gotten feedback that drove them to simplify the programming controls and missed the boat on creating the digital video recording industry. In fact, that’s exactly what… — Cindy Alvarez Copy Share Image
“Everything you do in customer development is centered around testing hypotheses.” — Cindy Alvarez Copy Share Image
“The truth is that it doesn’t matter how much companies research, how well they plan, how much money they spend, or how smart their… — Cindy Alvarez Copy Share Image
“Avoiding the Wish List Some people will evade your questions and say, “Here’s what I want.” They’ll start listing features and options; I’ve even… — Cindy Alvarez Copy Share Image
“If TiVo had interviewed customers about how they program their VCRs, they might have gotten feedback that drove them to simplify the programming controls… — Cindy Alvarez Copy Share Image
“Confirmation bias is our innate tendency to pay more attention to information that confirms our beliefs.[” — Cindy Alvarez Copy Share Image
