“The truth is that it doesn’t matter how much companies research, how well they plan, how much money they spend, or how smart their employees are: the odds that they’ll avoid big mistakes are worse than a flip of a… — Cindy Alvarez Copy Share Image
“Everything you do in customer development is centered around testing hypotheses.” — Cindy Alvarez Copy Share Image
“The truth is that it doesn’t matter how much companies research, how well they plan, how much money they spend, or how smart their… — Cindy Alvarez Copy Share Image
“Avoiding the Wish List Some people will evade your questions and say, “Here’s what I want.” They’ll start listing features and options; I’ve even… — Cindy Alvarez Copy Share Image
“If TiVo had interviewed customers about how they program their VCRs, they might have gotten feedback that drove them to simplify the programming controls… — Cindy Alvarez Copy Share Image
“Confirmation bias is our innate tendency to pay more attention to information that confirms our beliefs.[” — Cindy Alvarez Copy Share Image
