Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear. — Lisa Gansky Copy Share Image
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big… — Lisa Gansky Copy Share Image
Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible. — Lisa Gansky Copy Share Image
We are able to use technology to make it clear that someone's car is available or a room in a home is accessible; that… — Lisa Gansky Copy Share Image
Walmart and other big-boxers could become the center of gravity for the conservation of goods, employ people with actual know-how, and develop deeper, longer… — Lisa Gansky Copy Share Image
RelayRides and WhipCar, AirBnB, Roomorama and One Fine Stay are all stellar examples of how new, access-based offers entice and provoke insurance companies and… — Lisa Gansky Copy Share Image
Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of financial… — Lisa Gansky Copy Share Image
The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . .… — Lisa Gansky Copy Share Image
A shift toward access and service would deepen the big-box retailer's relationship to customers and win their loyalty. A service focus would bring more… — Lisa Gansky Copy Share Image
The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time. — Lisa Gansky Copy Share Image
For most jobs, especially those in the digital economy, there is no objective standard for being 'qualified.' If you and the team you're working… — Lisa Gansky Copy Share Image
The Mesh is about creating and managing what's perishable. It provides businesses with the ability to reach an audience of one, at a precise… — Lisa Gansky Copy Share Image
