One of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part… — George Lakoff Copy Share Image
Our concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus… — George Lakoff Copy Share Image
Unless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends. — George Lakoff Copy Share Image
“This is how reason really works: through framing, metaphors, emotion, narratives, and imagery.” — George Lakoff Copy Share Image
If you're a progressive, you can find lots of people who call themselves conservatives, but who agree with you on lots of things. There… — George Lakoff Copy Share Image
The Public provides freedom...Individualism begins after the roads are built, after individualists have had an education, after medical research has cured their diseases... — George Lakoff Copy Share Image
The essence of metaphor is understanding and experiencing one kind of thing in terms of another. — George Lakoff Copy Share Image
We categorize as we do because we have the brains and bodies we have and because we interact in the world as we do. — George Lakoff Copy Share Image
“The environment is not an "other" to us. It is not a collection of things that we encounter. Rather, it is part of our… — George Lakoff Copy Share Image
Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the… — George Lakoff Copy Share Image
“Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” — George Lakoff Copy Share Image
Most conservatives are conservatives because they think they are morally correct. — George Lakoff Copy Share Image
You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain. — George Lakoff Copy Share Image
