The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order. — Jakob Nielsen Copy Share Image
Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value. — Jakob Nielsen Copy Share Image
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer… — Jakob Nielsen Copy Share Image
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. — Jakob Nielsen Copy Share Image
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. — Jakob Nielsen Copy Share Image
A general principle for all user interface design is to go through all of your design elements and remove them one at a time. — Jakob Nielsen Copy Share Image
The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making… — Jakob Nielsen Copy Share Image
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.… — Jakob Nielsen Copy Share Image
Ultimately, users visit your website for its content. Everything else is just the backdrop. — Jakob Nielsen Copy Share Image
People have to want to change before there's any chance of helping them do so. — Jakob Nielsen Copy Share Image
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go… — Jakob Nielsen Copy Share Image
Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of… — Jakob Nielsen Copy Share Image
