“It is the individuals inside the organization who listen to, connect with and deliver service to stakeholders and it is individual stakeholders who use and take part in a dialogue about the brand.” — Nicholas Ind Copy Share Image
“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are… — Nicholas Ind Copy Share Image
“The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and… — Nicholas Ind Copy Share Image
“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the… — Nicholas Ind Copy Share Image
“A fundamental element of human nature is the need for creative work, for creative enquiry, for free creation.’1 Noam Chomsky” — Nicholas Ind Copy Share Image
“Generation C (people born after 1990) as connected, communicating, content-centric, computerized, community-oriented and always clicking.” — Nicholas Ind Copy Share Image
“Allowing customers a creative role can then build both confidence and energy. It can help initiate the right innovation efforts and keep them on… — Nicholas Ind Copy Share Image
“Co-creation meets a fundamental need, because ‘we cannot bear to live our lives without some sort of content that we can see as constituting… — Nicholas Ind Copy Share Image
“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to… — Nicholas Ind Copy Share Image
“Today’s innovators need to figure out how to build working relationships with customers who feel that they too have a stake in the business.” — Nicholas Ind Copy Share Image
“Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though,… — Nicholas Ind Copy Share Image
“If the ideology is built on the identity of the organization and the core tenets of the culture, it is an encapsulation of what… — Nicholas Ind Copy Share Image
