Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into… — Martin Lindstrom Copy Share Image
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities. — Martin Lindstrom Copy Share Image
“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so… — Martin Lindstrom Copy Share Image
“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster… — Martin Lindstrom Copy Share Image
“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first, known as “the Blue Script,” was entirely functional. In it were all the tangible onscreen components, including dialogue, props, camera angles and set descriptions. The second script, which Hitchcock referred to as “the Green Script,” chronicled… — Martin Lindstrom Copy Share
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension… — Martin Lindstrom Copy Share Image
“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign” — Martin Lindstrom Copy Share Image
We're all obsessed with our smartphones and thus really don't see anything around us. — Martin Lindstrom Copy Share Image
“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel a gray shade pulling down over me the moment I board a plane to fly there. No one is animated. No one smiles, or laughs. Ask most Russians what they like most about visiting other countries… — Martin Lindstrom Copy Share
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems… — Martin Lindstrom Copy Share Image
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share Image
“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?” — Martin Lindstrom Copy Share Image
“In some instances, I’ve found that executives don’t even use their own products.” — Martin Lindstrom Copy Share Image
“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK… — Martin Lindstrom Copy Share Image
