Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me? — Roy H. Williams Copy Share Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able. — Roy H. Williams Copy Share Image
Passion doesn't create commitment; commitment creates passion. To what are you committed? — Roy H. Williams Copy Share Image
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is… — Roy H. Williams Copy Share Image
Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality. — Roy H. Williams Copy Share Image
In marketing you must choose between boredom, shouting and seduction. Which do you want? — Roy H. Williams Copy Share Image
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a… — Roy H. Williams Copy Share Image
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create… — Roy H. Williams Copy Share Image
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more… — Roy H. Williams Copy Share Image
It is a lack of commitment, not a lack of talent, that damns you to mediocrity. — Roy H. Williams Copy Share Image
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep… — Roy H. Williams Copy Share Image
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs. — Roy H. Williams Copy Share Image
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to… — Roy H. Williams Copy Share Image
