“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good… — Jonah Berger Copy Share Image
“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social… — Jonah Berger Copy Share Image
“That was the first time I realized that weight loss, thinness really, was social currency.” — Roxane Gay Copy Share Image
