The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize them and learn from them, the transition will proceed faster and in more resource-efficient ways. If,… — John Elkington Copy Share Image
I think that consumerism is intrinsically a pretty flawed social system. — John Elkington Copy Share Image
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive. — John Elkington Copy Share Image
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated… — John Elkington Copy Share Image
Any prudent business looks at the reality and how to maximize our investment. — John Elkington Copy Share Image
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other… — John Elkington Copy Share Image
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best… — John Elkington Copy Share Image
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of… — John Elkington Copy Share Image
Behavioral change is more important than individual product choices. They both have a role to play. — John Elkington Copy Share Image
The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily… — John Elkington Copy Share Image
The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize… — John Elkington Copy Share Image
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I… — John Elkington Copy Share Image
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think."… — John Elkington Copy Share Image
